What customers want… really?

“If I had asked my customers what they wanted, they would have said a faster horse.” – Henry Ford

I guess it depends on what you’re doing

Here’s a couple of cases in the photoshop world. Written by John Nack

What I think we’re going to be doing at the Envision The World project might be better than what most customers even could have thought of. And yet there are some things they can think of in other areas that I’m sure we’d love to know. So it can both ways just like with most industries.

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